What is SEO and what are the objectives
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO professional is a decision that can potentially improve your site and save time. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. What we offer is the following services which are completely based on guidelines of major search engines like Google, Yahoo and MSN. We provide the following services for web site owners, including:
· Review of your site content or structure
· Technical advice on web site development: for example, hosting, redirects, error pages, use of JavaScript
· Content development
· Management of online business development campaigns
· Keyword research
· Expertise in specific markets and geographies.
Google has a detailed article about partnering with an SEO company, it can be found at http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291 , or you can download a pdf copy here
There are basic Guidelines Google suggests, following these guidelines will help Google find, index, and rank your site. Listed below is the summary, also complete aritcle can be accessed at http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769 here
Frequently Asked Questions
What is Search Engine Optimization or SEO?
SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of ranking well in search results on major search engines. Without proper optimization, the chances of ranking high in Search engine results (SERPs) for the keywords important to your business, are low. Therefore you are not gettting a ROI and potentially losing business.
Why is SEO so important?
It's estimated that over 85% of people use the Internet to search for products or services with the intent of purchasing. SEO makes sure your website has all the necessary criteria to position high in search results. Without a ranking in the top 20, your website has no chance of being found by potential customers.
What is "Organic SEO" or "Natural SEO"
Organic Seo placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or any tricks of the trade that fool the search engines such as Google.
A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo
We always strive for strong organic placement.
Why is my site not showing up in the search engines?
There can be many reasons a web site doesn't show up, or display well, in Google, MSN, Yahoo, Excite, Lycos, or the other major search engines' results. Any of the following can affect on your web sites search engine positioning, and web traffic.
· You may not be using a search engine optimized web design · Your site may not be readable by the engines · May be missing information critical to properly index your webpage. · Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content. · Hopefully your site has not been banned or penalized by the Search engine's for some black hat trick. · Not been properly submitted.
Repeated submissions to search engines will not help and it's a waste of time. Never employ a service which automatically or manually submits your site to search engines more than once, this is unnecessary, and can be considered spam by some engines and major directories.
Keyword Research & SEO
Keyword research has a huge affect on web traffic, without knowing what the public is searching for and what search phrases they use, how can you expect to capitalize on potential web traffic and increase your profits?
Our research experts analyze your site and help identify the best keywords to target for your business.
For example if you're selling "Maple Syrup". Our research might show that the words
"Maple Syrup," are too vague.
However:
"Pure Maple Syrup" is searched 2000 times a day.
Obviously we then want to use the keyword phrase "Pure Maple Syrup"
Here are some common guidelines
· Make a site with a clear hierarchy and text links.· Every page should be reachable from at least one static text link.
· Offer a site map to your users with links that point to the important parts of your site.
· Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
· Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.