Syndicating your content

Syndicating your content with RSS is the next big thing in Search Engine Optimization.

In the recently published Google SEO Starter Guide, Google acknowledges that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. RSS, or Really Simple Syndication, syndicates your web content to other sites and builds inbound links, making RSS one of the most effective SEO strategies today.

RSS is fast becoming a mainstream application. Adoption is rocketing and sites using RSS report excellent results: an increase in search ranking, more qualified traffic on the site and even increased sales.

RSS is not just for blogs - you can syndicate your website content: news headlines, product news, tech updates, specials, clearance items, upcoming events, new stock arrivals, new articles, new tools and resources, search results, a book's revision history, recpies and tips.

After analyzing your web site we create an index for your information, product and service pages and we create an RSS feed for your clients and the other relevant web sites looking for content to fill their pages.

The type of services provided are summarized below. Click on the next subject at the bottom to see the methodology we use on each step we take to achieve desired results.

RSS & Search Engine Optimization

Any search engine will only give you a maximum of two results per keyword on a search results page. If you want to dominate the top half of the search page for your keywords, you have to have your content on more than one site - and that means web content syndication. You can get extra placements in the search engines by having your content on many other sites as articles, press releases, tips or news items.

Any search engine will only give you a maximum of two results per keyword on a search results page. If you want to dominate the top half of the search page for your keywords, you have to have your content on more than one site - and that means web content syndication. You can get extra placements in the search engines by having your content on many other sites as articles, press releases, tips or news items.

Why do other sites use your RSS feed? Many business sites report substantial increases in traffic when they put RSS feeds on their site. The blog and feed search sites - called news aggregators - gather syndicated content and have growing audiences who visit their sites to find new content. The search engines are paying a lot of attention to RSS Feeds. A fast way to get your content indexed in Yahoo! is to add your feed to a MyYahoo page. And now that Internet Explorer 7 has such an easy RSS subscription method, you can use your browser to read web content feeds.

You can often get better placement in feed directories and in Yahoo's RSS Directory than you can from regular search engines, and often, inclusion is instant.

Also RSS feeds are constantly indexed by robots like Feedfetcher-Google, Yahoo Feed Seeker for search engines like Google, Yahoo, MSN etc... and your web site is automatically indexed by those search engines which results in increase in your search rankings (SEO)

Positioning Your Products & Services