The success of the packages we can offer for digital marketing is essentially based on one fundamental step: Accurate assessment of the client. As our experience has shown, we can categorize clients in three groups. Following is the information for each individual group and the different approaches and the methodology for achieving success with a digital marketing campaign.For clients where the effect of such digital marketing campaign is not a direct impact on consumer sales but it is to guide the existing demand towards the client’s products and services. For instance, pharmaceutical companies, law firms, medical clinics, machinery partially/completely finished product manufacturers, etc… where the consumer demand is influenced by third party’s “subjectively suggestive” criteria. The goal is to inform the consumer about the client’s solutions/offerings for this demand, have the consumer inquire about it through the third party consultancy.
As a case study, since it is highly popular we can analyze a company in a "pharmaceutical" field. Since in most cases there is no expectation of direct sales, the ultimate goal is to guide the consumer’s existing demand towards the client’s (pharmaceutical company) solutions/offerings.
For example, if the client is offering a new medication/supplement for a headache, here is the methodology we follow to achieve success in digital marketing:
- Creating/Modifying the Website with high density variations of the words to be indexed in relevant queries in search engines through their robots.
- Before implementing the density of the terms, there is a research to be done. The terminology and the words to be used and the density of them are based on the results of such analysis.
- Creating informative and independent articles about the terminology and then syndicating the content to 3rd party relevant information sites/portals as content.
- Obtaining multiple domains relevant to the search criteria.
- Vertical positioning in professional networks, and placement in horizontal networks.
- Newsletter broadcasting campaign to the relevant professionals.
- Running PPC campaign through Google, Yahoo and Msn.
- Creating interactive platforms to create a "word of mouth" effect.
For clients where the effect of such a digital marketing campaign is to generate sales and/or to reach potential clients by generating demand and/or guiding the existing demand towards the client’s products and services in B2B and/or B2C level. For instance, clothing manufacturers, retailers, service industry, consultancy firms, tourism industry, etc… The goal is to inform the consumer about the client’s solutions/offerings for this demand, and position the client as an alternative and/or convenient supplier.
As a case study, we can analyze a company in a "fleet management and transportation" field. In such a case, while there is no expectation of automated on-line sales, there still is a goal of direct sales and the sales are concluded by written correspondence and/or face-to-face/teleconference meeting. The ultimate goal is either to guide the consumer’s existing demand towards the client’s (fleet management company) solutions/offerings or acquire potential future client by providing them information about capabilities and conveniences of the company. Here is the methodology we follow to achieve success in digital marketing:
- Creating/Modifying the Website with high density variations of the words to be indexed in relevant queries in search engines through their robots.
- Before implementing the density of the terms, there is a research to be done. The terminology and the words to be used and the density of them are based on the results of such analysis.
- Creating informative and independent articles about the terminology and then syndicating the content to 3rd party relevant information sites/portals as content.
- Obtaining multiple domains relevant to the search criteria.
- Vertical positioning in professional networks, and placement in horizontal networks.
- Newsletter broadcasting campaign to the relevant professionals.
- Running PPC campaign through Google, Yahoo and Msn.
- Creating interactive platforms to create a "word of mouth" effect.
- Placement of relevant but non-competing ads (for acceptance) on major transport/fleet brokerage portals and outbound content integration where is available.
- Integration of reference oriented testimonials of the past experiences and completed projects from existing client base.
Before we start any project, our staff of highly knowledgeable and friendly professionals will meet with you at your best convenience to have a better understanding of your business and to discuss different options about your specific Website design and optimization needs to help you reach a greater number of potential clients.
